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Axalta and Daimler Combine Speed and Color for 3rd Consecutive Year at NASCAR PEAK Mexico Series

By: Catherine Diamon

Axalta Coating Systems joins efforts with commercial partner Daimler for the third consecutive year, to cheer on legendary Mexican driver, Michel Jourdain, Jr. in the Freightliner tractor-trailer category of the NASCAR® PEAK Mexico Series 2017. Recognized for his regular participation in racing circuits at the national and global level, Jourdain has been endorsed by Axalta and Daimler in 20 competitions. All 12 trucks that will participate in the Series were manufactured in Daimler’s Factory, located in Santiago Tianguistenco, Estado de México, and finished with Axalta’s Imron Elite® technology.

“For Axalta, racing is the ideal space to bring together champions. Through our winning coating technology, Imron Elite® adds brilliance and shine to Michel Jourdain, Jr.’s truck. But, besides adding beauty, the paint provides protection from varying weather and track conditions with an excellent durability, even at speeds exceeding 100 mph,” explained Jesus Jara, Transportation Director of Axalta in Mexico.

Flavio Rivera, Operations Director at Daimler México said, “Painting the Freightliner Trucks with Axalta makes us feel proud of the integrated products and services in each of the trucks we manufacture. Through our participation in this racing championship, Daimler’s versatility and speed can be demonstrated, in addition to Axalta’s technology – these strengths combined show our shared commitment to innovation.”

Michel Jourdain, Jr. aims for victory in the first race of the NASCAR PEAK Mexico Series held March 26 in Monterrey, Mexico.

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